Morning & Night Routine 

Balance + Protection

🔹 1️⃣ Gentle Cleansing – Purify & Prep
→ Start with a Gentle Cleanser (like an oil cleanser) to dissolve impurities and rebalance the skin without disrupting its natural oils.
→ Rinse with lukewarm water and pat your skin lightly damp—this allows better absorption of hydrating ingredients.

🔹 2️⃣ Hydration Boost – Lightweight Hydration
→ Apply the I Am Pure C+ S Balancing Facial Oil Serum immediately to damp skin. This lightweight formula delivers hydration without clogging pores, thanks to its Vitamin C and Salicylic Acid, for oil control and skin clarity.
→ (If introducing a water-based essence in the future, apply it before the oil serum for extra hydration and soothing effects.)

🔹 3️⃣ Lock in Hydration – Balance & Control
→ Follow up with I Am Pure Day Face Oil in the morning for lightweight moisture that controls excess sebum throughout the day.
→ At night, use I Am Pure Night Oil for deeper hydration and overnight skin renewal without heaviness.

🔹 4️⃣ Extra Care – Targeted Mattification (Optional)
→ If needed, finish with a BALMS&BARS balm on areas prone to dehydration, like the eye contour or cheeks, while keeping oilier areas light and breathable.